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Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable to Discuss Protecting Global Supply Chains and Optimizing The Structure Of The Brand Protection Team

Bethesda, MD – (January 31, 2017) For Immediate Release – Consero Group, an international leader in hosting high-level, invitation-only events for senior executives, announced today that it will hold its first 2017 Brand Protection & Anti-Counterfeiting Executive Roundtable on March 9 at The Fairmont in San Francisco, California. The one-day event will address how brand protection leaders can partner with local partners to increase the efficacy of investigative actions, new threats in the marketplace, and where the brand protection function sits within the organization.

“The roundtable will focus on growing challenges and new opportunities within the brand protection and anti-counterfeiting field, and explore how to leverage new technology to monitor the most prolific counterfeiting channels,” said Paul Mandell, Co-Founder & CEO of Consero. “The intimate and senior-level format of the program will provide leaders in the field with a unique opportunity to exchange valuable ideas and discuss emerging trends within their industry.”

The event is chaired by Fish & Richardson, and developed in partnership with MarkMonitor, Novagraaf, and Scout CMS. Featured speakers include, among others: Brett Miller, Director of Global Brand Protection of Fitbit, Inc.; Julien Dudouit, Global Intellectual Property, Brand Manager of eBay Inc.; Cynthia Tregillis, Vice President of Global Brand Protection & Trademarks of Western Digital Corporation; and Kevin Scott, Manager of Customer Practices & Policies of Procter & Gamble.

Additional Topics will include:

  • Brand Abuse Before, During, and After A Trademark Infringement: This session will focus on how to mitigate social media risks with company trademarks, elements of an effective crisis plan, and benchmarking different customer education tools that have yielded results.
  • Challenges and Successes in China: Participants will examine the latest effects of the Chinese economy on overall brand protection efforts, tips on expanding or starting a program in China, and best practices for operating in Chinese marketplaces generally.

About Consero

Founded in 2010, Consero Group is an international leader in creating function-specific events for senior-level executives in industries that include Legal, Compliance, Brand Protection, Customer Experience, HR and Procurement, among others. Based in Bethesda, Maryland, Consero is best known for transforming the executive experience through intimate, invitation-only programs in a sophisticated learning environment with high-level content. For more information on Consero, please visit www.consero.com.

Contact:

press@consero.com

202-595-9300