Three Tips To Navigating Entry Into Emerging Markets

1. Conduct Proper Due Diligence On New Markets

When exploring entry into a new region, evaluate government policies that may serve as a legal barrier to entry for your company. Sending a member of your legal team to the country to collect relevant information on those barriers may allow you to make a stronger decision on whether to expand there.

2. Work With An Expert

Partner with a firm that is well established in that particular region or county to provide proper guidance on the possible legal risks involved. Take advantage of existing partnerships that may help with the country risk assessment.

3. Fine-Tune Knowledge of the Area

Designate someone on your team to keep up to date on enforcement blogs for high-risk countries. This will help your team make informed decisions on legal issues as they arise.