INQUIRER: Exec roundtable in SF on brand protection, anti-counterfeiting

Originally Published in INQUIRER | February 1, 2017

DALY CITY, California -– A brand protection and anti-counterfeiting executive roundtable will be held on March 9 at the Fairmont San Francisco atop Nob Hill.

The roundtable is hosted by Consero, which brings senior executives together to build relationships and gain insights “through uniquely intimate networking and learning opportunities” by way of conferences.

Among the resource persons at the conference is Elisha Lawrence, ABS-CBN International assistant vice president for Global Anti-Piracy & Content Security.

Lawrence will be part of the roundtable on “Optimizing The Structure Of Your Team: What Does Success Look Like”?  The talk will attempt to address the following:

Where does Brand Protection sit within your organization?

How do you emulate culture held in a corporate office to those in disparate locations? How do you maintain consistency?

How are you working cross-functionally with other departments to increase awareness and compliance to reduce risk of brand abuse proactively?

How are you making a business case for budget and buy-in with your senior leadership? What metrics do you find most useful to demonstrate ROI?

Joining Lawrence at the roundtable are Andrew Love, Head of Brand Security, Global Investigations & Legal Enforcement of Specialized Bicycle Components, and Q VanBenschoten, Vice President of Compliance & Risk of Intertek.

See full article here.