Originally Published in Entrepreneur | December 19, 2014 | By Paul Mandell
If your startup is like most others, you have experienced a pivot of one kind or another. This can be for a variety of reasons — either your target market changed along the way, you found a new opportunity or your business plan was flawed.
Regardless of the reason, it is important that you get the pivot right. When changing course, the last thing you want to do is set the team off on a wild goose chase or take a situation from bad to worse.